Pure Architects has recently announced the promotions of Jeni Panars, Nick Wallis, and Aaron Taylor to Principals at Pure Architects, and Jeni Panars has been named Chief Operating Officer.

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Jeni Panars, AIA, LEED AP, NCARB, joined Pure in 2024. Prior to joining the firm, Jeni was the Managing Principal at TSK Architects in Henderson, NV. She has led award-winning K-12, municipal, and commercial projects nationwide. 

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Aaron Taylor, AIA, LEED AP, Well AP, has been with Pure for over four years as a Senior Designer, Creative Leader, and Director of Design. Aaron has a diverse portfolio that includes early childhood, K-12, and higher education, sports facilities, and multiple national hospitality projects. 

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Nick Wallis, AIA, NCARB, has 15+ years of extensive experience in K-12 bond planning and project leadership and has a passion for working with community-driven and non-profit organizations. Nick has been with Pure since 2021 and has held various leadership positions in the firm. 

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“Jeni, Nick, and Aaron’s leadership has directly contributed to the exceptional culture, design output, and growth of the firm. This momentum has created space for us to think about the future, and how we can best position ourselves to continue to provide exceptional service to our clients and a fantastic studio environment for our team,” says Zach Verhulst, founder and CEO. 

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In 2024, Verhust purchased ROI Design, a commercial interior design and procurement firm. In addition to the recent promotions, Verhust also announced the strategic decision to reorganize ROI Design. “To create an even stronger client experience, our interior designers are returning to Pure Architects, bringing architecture and interior design back together as a fully integrated practice,” says Verhust.  ROI Design will continue as a furniture design and procurement service offering for clients. “This evolution reflects our belief that the best spaces are created when architecture and interiors are designed as one. By unifying our teams, we're better equipped to deliver thoughtful, people-centered environments that support our clients’ missions and create lasting impact."

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